06 Sep Buy In Starts Before the Meeting
If you are waiting until the meeting to gain buy in, you may already be too late.
The brain loves familiarity. New ideas can trigger uncertainty, resistance, and an instinct to protect the status quo.
That is why great influencers do their best work before the presentation begins.
They build trust. They introduce ideas early. They invite people into the thinking. By the time the meeting starts, the idea no longer feels completely new. It feels familiar.
Influence happens upstream.
Leader Tip:
• Pre Align with Key Players
Share your thinking one on one before bringing it to the group.
• Socialize Ideas Early
Give people an opportunity to contribute before asking them to commit.
• Start with Curiosity
Ask, “What do you already think about this?”
If it feels familiar, it is less likely to feel like a threat.
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