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Hi, I'm Sherry Yellin.

Welcome to the CRANIUM Leadership Lab, your companion to the book The Science of High-Performance Leadership.

You’ve just stepped into a space designed to elevate your leadership from the inside out. This portal is your interactive guide to mastering the 7 brain-based strategies of the CRANIUM model – each one rooted in neuroscience and built to help you become a leader worth following. Whether you’re leading a team, a company, or a movement, this lab is where theory meets transformation. Use the resources included here to help you find your leadership edge and, together, let’s build the kind of leadership that others want to follow!

Visit the Yellin Group
Everything we do is designed to equip leaders and their teams to inspire, impact, and achieve unforgettable results. And we are relentless. Want to learn more?
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Purchase the Book
Most of us will spend 90,000 plus hours of our lives at work. Will those hours be miserable or meaningful? The answer lies in leadership. In The Science of High-Performance Leadership, Dr. Sherry Yellin delivers a transformative message: being a leader worth following isn’t guesswork. It’s science.
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Join our LEADership Mastermind
Led by Sherry Yellin, our monthly sessions provide an opportunity to learn new ideas and mastermind with other leaders across a variety of industries. Gain insight into the latest thoughts, trends, and research in leading, learning, and living the way the brain works best. You bring the curiosity, we do the rest! Join our Mastermind leaders on the 3rd Tuesday of each month from 8:00 am – 8:45 am CT.
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